Asta Pundzienė (Kaunas University of Technologyand UC Berkeley) 23.11.2023

It is our pleasure that Prof. Asta Pundziene (Kaunas University of Technology, Lithuania and UC Berkeley, CA, USA) will present on Thursday, November 23, 2023, at 12:45 in room RB435 about her research on the topic “Benefiting from Digital Innovations – Data Co-specialization in Multi-sided Platforms”.

Registration is not required and anyone who would like to attend is warmly invited.

ABSTRACT: The limited success of digital healthcare platforms has sparked discussions on how to benefit from digital innovations. Despite a notable surge in the adoption, platform owners struggle to achieve significant returns due to fragmented and inaccessible health data. This research delves into health data co-specialization as a means to benefit from digital innovations in platforms. Through a multiple-case study of global medtech incumbents, we present a FMIC framework for health data cospecialization, comprising three core components: data factor mobility (FM), data integrity (I), and data completeness (C). We propose that medtech incumbent-born platforms can succeed and flourish by cospecializing health data based on these essential components. This study contributes to the platform strategy literature.

BIO: Asta Pundziene is a professor of Strategic management and Organizational psychology at the School of Economics and Business (SEB) at Kaunas University of Technology (KTU), Lithuania. She has been a visiting scholar at the Institute of Business Innovation, Haas Business School, UC Berkeley since October 2018. She is a Founding Editor of the Baltic Journal of Management, a member of Editorial boards of different journals, and Guest Editor of California Management Review, R&D Management, and more. Her most recent research is on dynamic capabilities and competition, technology management, and open innovation with application to digital healthcare.  Her research appeared in Technovation, California Management Review, IEEE TEMS, TFSC, and other journals. During the last decade, Asta Pundziene has published more than 40 publications and carried out a number of international projects, including H2020 and national research and innovation projects.